High Nielsen ratings

A pair of announcements came out of the Nielsen Company today. The company’s cross-discipline initiative known as NielsenConnect has released a suite of company-wide services.

Initial services in the offering will include NielsenCombine, a consumer insight service that integrates data sets such as that of a client’s database with Nielsen’s “National People Meter” data used in collecting information for television audience ratings; NielsenConnections, a tool used to evaluate consumer activity across media; NielsenHealth, specialized CRM for various healthcare industry segments; NielsenTrend, which provides analysis of dynamics between demographics, ethnographic trends and attitudinal shifts; NielsenLinx, designed for marketers, retailers, media and advertising agencies in organizing and managing data on brands, locations and media analysis; and Nielsen In-Store, a specialty product for marketing in retail outlets.

In a second announcement, the Nielsens came together with Experian Marketing Services in telling a strategic alliance to provide CPG businesses with a “new, holistic” consumer relationship marketing solution.

Announced at Nielsen’s annual Consumer 360 Conference, the joint solution seeks to assist marketers in more effectively targeting and establishing direct relationships with consumers at the household level.

“Household targeting has become the goal for savvy CPG marketers,” said Tim Kregor, U.S. president of Nielsen Homescan and Nielsen company service Spectra, and NielsenConnect chief executive office Jon Mandel also stated that “As a company, Nielsen knows more about consumer behavior than anyone else.”

The Nielsen Company, most famously known for its American television audience ratings, is a global information and media company with recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company employs more than 41,000 and is active in more than 100 countries, with headquarters in New York and Haarlem, the Netherlands.

Experian is a specialist in providing analytical and information services; clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors. Experian Group Limited is listed on the London Stock Exchange and has corporate headquarters in Dublin, Ireland, with operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs more than 12,500 in 34 countries worldwide, supporting clients in more than 60 countries. Annual sales are in excess of $3.1 billion.