Ho hum: another acquisition for Oracle

Just hours after le Guisquet’s talk, Oracle was able to release more news, this item featuring what the firm does best these days: acquisition. LaJolla, Calif.-based Telephony@Work will now call Oracle folks boss under terms of a full buy out.

The flagship product of Telephony is CallCenterAnywhere, an IP software-based system for contact centers currently offered through Siebel’s Contact On Demand service. CallCenterAnywhere is a carrier-grade, multi-channel contact center solution touted as an “out of the box alternative to custom programming and systems integration.”

Upon announcing the acquisition Oracle CRM on demand group vice president Rob Reid said that “One of the things we realized when we entered the CRM on demand space is that the hosted CRM vendors were offering partial solutions and not satisfying the needs of call centers.” Apparently, the Oracle braintrust thinks its firm can. Oracle can now bill itself as the first CRM application provider to unify contact center technology and CRM software.

Though few details were immediately released regarding future plans for Telephony@Work, Oracle stated a goal of reducing the high cost and increasing complexity of integrating disparate contact center and CRM data; the company also promises to offer a range of flexible deployment options. Founded in 1997, Telephony@Work has seven employees; among its customer base are ABN-AMRO Mortgage Group, the U.S. State of Wisconsin and Raytheon Aerospace.