How do you say “customer relationship management” in European?

Teradata CRM is spreading in Europe this week, with implementation of the product recently selected in Spain and Norway.

Savings bank Caixa Galicia is the Iberian addition to the Teradata clientele. One of Spain’s larger financial services providers, the bank seeks to employ Teradata CRM portfolio to “better analyze and personalize communications with its growing multimillion-sized customer base.”

With the major implementation, Teradata further solidified their relationship with Caixa Galicia, who had earlier this year taken on solutions Teradata Warehouse and Teradata Value Analyzer.

Meanwhile, quite a bit further north, DnB NOR, Norway’s largest financial services group, also implemented Teradata Value Analyzer, with which it seeks to “extend the capacity and business value of its Teradata Warehouse.” Currently boasting some two million customers, DnB NOR puts heavy emphasis on its personalized services and products.

According to the Teradata release, DnB NOR’s purchase of TVA extends the value of the company’s Teradata enterprise data warehouse, improving the bank’s ongoing customer relationship initiatives.

And the Teradata reach has extended well beyond Europe. Recent additions to the happy Teradata CRM family include the Commercial International Bank in Egypt, which is leveraging an ATM network as an integrated direct marketing channel. In Brazil, bank Banco Bradesco is employing Teradata’s reference base for advanced event-triggered marketing. Teradata PR material also notes an unnamed large American retail store chain implementing an unnamed Teradata closed-loop solution in its point of sale network.

You can play with Teradata Analyzer here.

Teradata Warehouse provides integrated and extensible technology and services for a single application-neutral repository of current and historical data. The latest version is 8.2 and includes features such as high-performance parallel database technology, a full suite of data access tools, management tools and data mining software.

Founded in 1981, Teradata is a division of NCR and specializes in solutions for the data warehousing market. Teradata clientele numbers over 800, and the firm boasts over 1,200 implementations. Industries particularly into Teradata include telecommunications, retails, airline, transportation logistics, commercial banks, and savings banks.