How do you say “customer relationship management” in Mandarin?

CRM provider PacificNet Inc. has announced its agreement with MOABC, a leading mobile internet portal in China, to purchase a twenty percent ownership equity interest in MOABC. The acquisition is a move that PacificNet strategists hope will strengthen PacificNet’s wireless internet, mobile games, and mobile e-commerce unit in the big country.

MOABC.com is a mobile internet portal in China currently boasting eleven million registered users and one of the top-ranked mobile internet sites. MOABC’s free WAP portal provides internet services including news, mobile gaming and entertainment services, mobile blogs, mobile email, avatars, virtual pets, mobile online dating, mobile instant messaging, virtual communities, mobile social community and virtual showrooms.

MOABC is also a leading provider of mobile games and mobile pastimes, providing a variety of on-demand game downloads including SMS games, WAP games, and JAVA/BREW games.

As a mobile game portal, MOABC recently entered into a profit-sharing cooperation agreement with NetEase.com, Inc. on a newly launched mobile game entitled simply "The World." The World is a mobile mass multi-user online role-playing game developed in JAVA that can be played by a large number of concurrent users online or offline using mobile phones, including various JAVA-enabled phones by Nokia, Motorola, Sony-Ericsson, Samsung, Siemens, and Lenovo. Casino, Nokia, Sony-Ericsson, Samsung, and other well-known consumer electronics brands have agreements in place to advertise on MOABC’s mobile internet portal.

The acquisition is also expected to complement the company’s Macao gaming technology services by PacificNet Games Limited, a.k.a. PacGames. PacGames is a provider of Asian multi-player electronic gaming machines, gaming technology solutions and gaming related maintenance, IT and distribution services for the leading hotel, casino and slot hall operators based in Macau, China and other Asian gaming markets. Macau is expected to surpass Las Vegas in total revenues by 2007. (Whoa.)

Lest we forget the importance of good old Cathay, company PR reminds The Chump that, with over 400 million mobile phone users, China has already become the largest mobile population in the world. The number of PC-based internet users is about 120 million. (Dude. Whoa.)

Beijing- and Hong Kong-headquartered PacificNet Inc. is an investor in and operator of companies that provide outsourcing, e-commerce, and value-added services in China, such as call centers, telemarketing, direct response television marketing, CRM, interactive voice response, mobile applications, and communications product distribution services. PacificNet corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of China, Bank of East Asia, DBS, TNT, and the Hong Kong government. PacificNet employs over 2,300 in China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, Macau, and branch offices in 26 provinces.