How do you say “Effective Control of Sales and Profitability for your Business” in Spanish?

Sedona Corporation, Customer and Member Relationship Management solutions provider for the small- and mid-size financial services market, today announced an addition to the “CRM: Effective Control of Sales and Profitability for your Business” Latin American CRM conference: President / CEO Marco Emrich will be speaking at the Wednesday event running from 8:30 am to 12:00 pm at the Hotel Nikko in Mexico City, Mexico.

(This writer’s never been there himself, but everyone tells me Mexico City is fantastic. And every Mexican dude i’ve ever met says it’s the greatest city in the world, bar none.)

Over 80 executives from Latin American institutions’ marketing and finance departments are expected to attend the conference. In addition to Emrich, making presentations will be Todd B. Avery, US embassy commercial attache, and Alex Logan, vice president of the Haydrian Corporation Latin America/Caribbean region.

In March, Sedona announced an international partnership with Haydrian in which both companies would develop a co-branded version of Intarsia, Sedona’s CRM/MRM solution. Haydrian will localize, market, install, and support Intarsia to the developing countries of the world. Haydrian will also offer integrated Intarsia with their anti-money laundering platform (!), XM3.