How do you say “Salesforce” in simplified Chinese?
The PR for the event ran with headlines like “Now every company in China can use the CRM solution trusted by global leaders Sprint Nextel…” Normally, CRMchump’d probably riff on the overmegasuperhyperbolizing of the statement, but on this one, it’s hard to exaggerate.
Truth be told, straight out of Hong Kong comes the news that Salesforce.com has released Salesforce China Edition, chock full of customer relationship management application goodies tailored specifically for that whopping 1 billion-plus (and growing in number and wealth!) Chinese market comprised of some 10 million-plus (and growing in number and wealth!) SMEs.
Salesforce China Edition is promised at a lower price and employs simplified Chinese as language.
Along with the announcement, salesforce.com reminded that since its Asia business was launched in 2005, Chinese companies including Metlife China, Digital China, Forex Capital Markets Asia and Protime Consulting, have employed salesforce product. Salesforce opened its first Chinese office in Hong Kong in October.
Salesforce.com chairman/CEO Marc Benioff gave it his best shot at making it all sound significant and big: “Salesforce China Edition is uniquely positioned to be a catalyst for growth for the emerging generation of Chinese entrepreneurs.”
And Salesforce is making the longer-term sound good, too, with China Edition figures to “[open] Hong Kong and mainland China to the 35,000 innovators of the Apex Developers Network.” Meanwhile, “the large numbers (sic) of developers in Hong Kong and mainland China can now tap into an international ecosystem of 29,800 salesforce.com customers in need of tailored applications and solutions.”
Salesforce China Edition is available at $576 for a five-user version or $1152 for ten users. A free trial is available at the Salesforce.com website.
(Hey, it’s a great way to practice your Chinese. Even if it is only the “simplified” version…)
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