How do you say, “Vroom vroom!” in Bengali?

SAP India yesterday announced a fat sale for the company, with India’s leading tyre manufacturing company MRF Limited selecting the software with the no-nonsense moniker of “SAP for Automotive.” SAP representatives gleefully reported that “MRF opted to replace existing applications from Oracle in favour of SAP’s leading SAP ERP and SAP CRM solutions, based on the SAP NetWeaver platform.”

Siemens Information Systems will act as partner in implementation, servers will be HP Integrity, and the database to be used the IBM DB2.

MRF will implement SAP solutions at its six global manufacturing plants and 100 sales offices including company headquarters in Bangalore.

Implementation has begun, and the system is expected to go live in the fourth quarter of 2007.

MRF will also establish an automotive user group within the company in order to “better user reception and ensure better ROI.”