How high is your (Customer)IQ?

Folks from CIQ, Inc./Voisys and AFS Software, Inc. today announced collaboration on “CustomerIQ,” a CRM solution designed specifically for the CIQ Inc/Voisys’ dealership client base. This base represents a market presence of more than 2000 dealerships nationwide. CustomerIQ promises “robust lead management, showroom control, and BDC capabilities.”

CustomerIQ is designed to integrate lead management and CRM needs of the dealership into a single database. A web-based format, CustomerIQ runs within the dealership’s network, thereby theoretically “allowing many more features and capabilities than would be feasible to push through an internet connection.”

The program can be installed as a thin-client that handles only the dealership’s CIQ Inc./Voisys leads, or as a fully integrated system that manages CRM for the entire enterprise.

Established in 1996, CIQ Inc. specializes in finance lead generation; today, the company boasts some 1,100 automotive industry-related clients. Voisys is an 800- and internet-based lead generation system serving the automotive non-prime, prime, and lease markets.

Headquartered in Scottsdale, Ariz., AFS Software, Inc. was founded in 1985 as a full-service CRM company for the auto dealership market in Colorado. Currently, AFS products are used in 15 markets and 11 states.