How Many Verticals still Untouched?

It’s an interesting thought and I am not aware of very many verticals untouched, except perhaps the semiconductor industry. The trend for sometime has been toward offering industry specific solutions as the thinking over the past 5-6 years has been that the horizontal market has played itself out.

The big ones Oracle and SAP have around 25 verticals covered. These include Automotive, manufacturing, government, insurance, travel, retail banking, energy, healthcare, travel, financial services, high-tech, etc. Within the sectors covered, there will surely be a few industries that are as yet untapped, for example is there a CRM for the retail of books. Its not big business and it has its own unique processes so maybe its too much of a pain to go through pre-customizing a CRM solution for this business.

Surely, an enterprising SaaS player could dig up a few vertical niches that are not huge but capturing a few of them can give a vendor a good foothold to branch off later. Comments invited on CRM verticals as yet untapped.

Tags: crm, Oracle, SAP, verticals