“i” says Nationwide Building Supply

i-design closed out their week with announcement of success on two fronts: The company has released its CRM solution ATM:ad Insight and has been chosen by “major blue-chip client,” the Nationwide Building Society.

ATM:ad Insight is designed to piggyback ATM:ad and allow financial institutions and third-party advertisers to gain valuable information about the audience interaction with ATM:ad campaigns.

Nationwide Building Society currently holds an exclusive agreement with i-design and becomes the first to sign up for Insight, a John Hancock that will extend the contract “into the next decade.” The new features will go live across the Society network in early 2007 and will include advanced personalization and targeted profiling features.

In September, Nationwide made British headlines with the announcement that the financial institution would be merging with Portman Building Society, to provide “a compelling alternative to the big retail banks.” Nationwide and Portman were the largest and third-largest building societies in the UK. Post-merger, Nationwide now boasts 800 branches, 13 million members and assets of more than £150 billion (approximately $293 billion).