iCarMagic filling a Niche with CRM solutions

iCarMagic is a CRM provider that has found its niche by providing CRM systems that are designed specifically for car dealers. They do it well, so well that iCarMagic has been awarded the Gold Award in the Customer Relationship Management (CRM) category of the Auto Dealer Monthly 2006 Dealers’ Choice Awards.

In 2006, for the second year running, Auto Dealer Monthly has asked auto dealers around the country to vote for their most highly regarded vendors in different categories of service. iCarMagic is understandably proud of their award this year, primarily because the Gold Award is an award for achievement that is essentially bestowed on them by their customers. Secondly, this award and the fact that it is a recognition award for a job well done, shows that they have achieved their vision of technology driving automotive sales.

The primary factor in iCarMagic’s winning of the Gold Award is, no doubt, their CRM solution – even without the details of the implementation it is obvious that their solution is user friendly and works to the satisfaction of their customers. A second factor probably has to do with the unique way iCarMagic does business; iCarMagic does business with dealers without a contract.

The car dealers no doubt appreciate that approach and instinctively have more faith in a vendor who doesn’t insist on ‘tying them down’ with a contract. Auto Dealer Monthly selects its winners by survey. Dealers and their employees get to speak out on the suppliers, vendors and lenders that they regard most highly. In the end, Auto Dealer Monthly selects 50 winners in 20 categories.

In 2006, almost 16,000 votes were cast. iCarMagic provides a variety of software for automotive dealers: from customer relations software, to online lead management solutions, to inventory management software, service retention software, lead generation software and even specialized websites for auto dealers.