In Oz, StayInFront lurks near top of rugby table

Down Under’s Australian IT website is reporting today that the country’s National Rugby League will go live this week with a new StayInFront customer relationship management system to be used in targeting a fan base of some three million.

Five of the league’s sixteen clubs – Wests Tigers, Gold Coast Titans, South Sydney Rabbitohs, Canberra Raiders and New Zealand Warriors – will be rolling out the solution this week, with the remaining eleven to follow within the next nine months.

The sales win represents a huge coup and a fat symbol of the diversity StayInFront CRM has been capable of lately. Two weeks ago, the firm announced it had reupped with a new three-year contract with Randox Laboratories Ltd, a privately owned diagnostic reagent and equipment manufacturer located in the UK.

Randox selected StayinFront CRM for Life Sciences, Analytics and Workflow – certainly not the same package employed by the rugby league – to “manage and facilitate consistent sales and marketing efforts and messaging across its entire sales and distribution network,” which incidentally spans 131 countries on six continents.

StayinFront, Inc. is a provider of enterprise-wide customer relationship management applications, decision support tools, data services, sample inventory management solutions, and eBusiness systems. Headquartered in Fairfield, N.J., StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, Australia, Singapore and New Zealand.