iNeo, in Plura(l)

INeoMarketing has announced the release of its new lead management automation suite, a package that includes the PluraPage, PluraCom, and PluraPage+ software applications.

The applications generate customized and personalized microsites, landing pages, and marketing and communications materials in response to any click from an outbound marketing campaign or upselling/cross-selling effort.

This release (and promised future product which will “be shortly launch[ed] … including the delivery of landing pages across the mobile environment, as well as the externalization of CRM data…) was due in large part to another round of $100,000 in funding received from the CIT GAP Fund in November.

The GAP Fund mission is to close the gap “between friends and family and early-stage equity investment for Virginia-based technology companies.” Entrepreneur Magazine called the GAP Fund a “Top 100 Venture Capital Firm” for 2006, and the fund has invested some $1.4 million in fifteen companies.

Since iNeoMarketing is a Salesforce.com partner, the entire Plura suite is now available on the AppExchange.

Based in Northern Virginia, INeo Marketing is a hosted e-marketing software company serving B2B companies and specializing in lead generation programs. PluraPage users include Prudential Financial, Pricoa Financial, the Immix Group, WageWorks, Celtic Bank, and Menke and Associates.