Infor CRM Epiphany Helps Banco de Credito Increase Sales

Banco de Credito, or BCP, in Peru has recently been selected as the Silver winner of the 2011 Gartner and 1to1 Media CRM Excellence Awards. The company has utilized Infor, a provider of business application software that serves over 70,000 customers, since 2009.

BCP was recognized by Gartner in the Integrated Marketing category for excellence in integrating people, processes and technologies to drive market performance and overall return on investments.

BCP increased their number of profitable marketing initiatives and sales totals on the whole as a direct result of choosing to implement CRM Epiphany. Sales rose from 15 percent in 2008 to 40 percent in 2010.

Banco de Credito is the largest Peruvian Bank with more than three million customers and was founded in 1889. They employ over 10,000 people and have 330 branches worldwide.

CRM Epiphany Outbound Marketing and Interaction Advisor provides BCP with integrated campaign data from inbound and outbound channels. This enables easy management of data between all marketing campaigns and views of customer trends.

BCP customers now receive offers tailored to their particular demographic and behavior which is supported by the analytics model in CRM Epiphany that allows for more personalized marketing promotions.

CRM Epiphany has helped BCP reduce their campaign cycle times by half so that they can run more successful campaigns over a shorter period of time.

CRM Senior Manager for BCP, Benjamin Castro says in their continuous effort to offer customers better products and services, CRM Epiphany helped them to be more efficient and to launch more campaigns in the same amount of time.

Castro added that Epiphany has offers that are more relevant for their customers, which increases their sales and their customer satisfaction as well.