InsynQ Announces its Internet-Based CRM Solution
On Friday (3/24/06) InsynQ, Inc. announced its launch of a managed, Internet-based CRM solution for small business as well as for businesses that are in the process of growing. InsynQ’s new product is being called Always-On CRM; Always-On joins and compliments various other online solutions already available through InsynQ and through it’s Appgen Business Software division.
Because the Always-On CRM solution is an Internet-based service, it saves the small business owner from the expenses that would be involved in in-house hosting of a CRM application while providing the value of a CRM solution in a turnkey application. In her announcement of InsynQ’s new product, Joanie Mann, the Executive Vice President of InsynQ said, "Small business owners frequently avoid looking at CRM solutions because they seem very complex. The CRM products on the market today are quite powerful, and that power is reflected in the time and consideration required for proper set up and implementation. With InsynQ’s Always-On services, we take the complexity out of the setup, including the software and server implementations as well as the initial system setup. Our packaged approach allows us to get the application up, working, and delivering value very quickly."
As a result of InsynQ’s relationship with Novell, Always-On CRM is based on and licensed by the SugarCRM solution; this relationship was referred to in a statement by Lars Nordwall, Vice President of SugarCRM, "InsynQ is bringing to market a very compelling Sugar-based solution for small businesses that demand a rapidly deployable, hands-off answer to their CRM needs. SugarCRM is excited to support the launch of Always-On CRM." The pricing set up for Always-On is intended to attract the small business owner who is astute enough to realized the benefits of and need for a CRM solution; after an initial setup charge, Always-On CRM is available on a subscription basis for $40 per user per month with a required minimum of 5 users. crm2day says:
"It is exciting to see the incremental customer offerings resulting from the Market Start program," said John Beuchert, Director of Open Source Marketing Programs at Novell.
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