It’s all Relational

Relationals, customer relationship management and sales force automation solutions provider for the newspaper industry, announced today that The E.W. Scripps Company has selected Relationals as its company-wide CRM platform to streamline sales processes across its advertising teams.

Based on reported positive results at the Rocky Mountain News in Denver, Stuart, Fla.-based Treasure Coast Newspapers, and the Evansville (Ind.) Courier & Press, Scripps will now roll out Relationals to all of its newspaper properties. Scripps newspapers will use Relationals to "execute opportunity-generating telesales and email campaigns, enable precise account activity monitoring, integrate sales efforts with existing business systems, and consistently collaborate around (sic?) the sales process."

The E.W. Scripps Company bills itself as a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, interactive media, and licensing and syndication. The company’s portfolio includes daily and community newspapers in seventeen markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service.

In common parlance, Scripps is perhaps best known for its sponsorship of the national spelling bee.