LexisNexis pumps it out

LexisNexis is releasing a bunch of new stuff today, formally launching its client development solutions line, billed as “one of four strategic solution lines supporting the company’s Total Practice Solutions strategy to help professional services firms win.” (“Um, win what?” “Quiet, keep typing.”)

The LexisNexis client development portfolio includes LexisNexis Martindale-Hubbell, composed of www.martindale.com and www.lawyers.com and seeking to provide buyers of legal services the information and solutions they need to select the ideal lawyers and law firms; and LexisNexis InterAction, a CRM solution helping professional services firms create, track and manage the relationship intelligence for generation of new business, enhancement to client service, marketing, and communication.

Simultaneously, LexisNexis also launched two new products within its client development solutions line: LexisNexis atVantage and the LexisNexis Corporate Intelligence Subscription for InterAction. The LexisNexis Corporate Intelligence Subscription integrates external LexisNexis content with InterAction, a CRM solution for professional services organizations.

The Corporate Intelligence Subscription seeks to assist firms in more easily segmenting markets, conducting more effective marketing programs and making critical decisions about business development efforts. Professionals can also “link out” to LexisNexis atVantage for more extensive corporate information, such as a company’s litigation history, corporate structure and hierarchy, news, business, financial and personnel information about the organization.

Corporate Intelligence Subscription data also theoretically integrates seamlessly with the InterAction Personal Information Manager desktop client interfaces, giving instant access to anyone connected to InterAction via Microsoft Outlook, Lotus Notes or Novell GroupWise.

LexisNexis Interface Software is a leading provider of information and services solutions, featuring its flagship web-based Lexis and Nexis research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. The company is a member of Reed Elsevier Group plc and does business in 100 countries with 13,000 employees.

LexisNexis Interface Software is the no. 1 provider of CRM solutions enabling professional services firms and similar relationship-based organizations in creating relationship intelligence. Its flagship product, LexisNexis InterAction, is a relationship intelligence providing program which is internet-enabled, allowing the viewing of information through knowledge management platforms, corporate portals, intranet, extranet and wireless devices.