Liquid Kintera

Representatives of Kintera Inc. today announced the firm is incorporating LiquidScore (now that sounds like some serious stuff there) into Kintera Sphere CRM as an included service for all users.

Kintera’s social CRM platform Kintera Sphere CRM, promises to “provide a novel wealth score based on supporters’ liquid financial assets.” The score (and the ‘Score) thereby seeks to enable nonprofit organizations to more easily segment their supporter database by capacity to donate.

Kintera Sphere CRM with LiquidScore is said to be “the first in a series of announcements regarding Kintera’s data as a service strategy as the company makes analytics more convenient, integrated and automatic in its social CRM platform.”

Kintera Inc. is an online solution provider for nonprofit organizations. Kintera’s trademarked innovations include the Friends Asking Friends program and the software platform Kintera Sphere, and the firm claims over 15,000 accounts. Kintera Sphere includes the company’s recently launched social constituent relationship management system. Today, Kintera has signed contracts for social CRM that represent over 1.4 million constituent records.