Loyalty at Brookstone

Loyalty Lab, Inc. representatives have announced that specialty retailer Brookstone has launched its new loyalty marketing initiative using the Loyalty Lab Customer Relationship Manager Suite. The Loyalty suite will also power all of the retailer’s marketing email communications.

Brookstone has some 306 outlets and seeks to pilot the "Brookstone IN Rewards" loyalty program (by invitation only) with Loyalty Lab. Loyalty Lab’s on-demand solution will be implemented in Brookstone’s extant systems in shops, online and call center.

San Francisco, Calif.-based Loyalty Lab is a provider of on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab’s flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand email, campaign management, loyalty programs, and incentives from a single desktop. Loyalty clients include Smith & Hawken, 1-800-flowers.com, the Nederlander Organization, Pfaltzgraff, and Bally Total Fitness.

Brookstone, Inc. is a product development and specialty retailer that operates 306 branded stores in the U.S. and Puerto Rico, mostly in regional shopping malls and airports. The Company also operates one store under the Gardeners Eden Brand, and a direct marketing business that includes the Brookstone product line, the “Hard to Find Tools” catalogs, and an e-commerce website at www.brookstone.com.