“M” stands for “medicine”

And now, the pharma world is called upon to get in touch with customers via CRM.

Pharmaceutical business intelligence leader Cutting Edge Information’s production of the week is a report entitled “Pharmaceutical Customer Relationship Management” begins with the arresting stat that “it costs a pharmaceutical company, on average, 62 percent more to attain a new patient than to retain an existing one” and goes on to implore implementation of CRM systems.”

“Although CRM focuses on long-term goals of relationships and customized communications,” writes report author Amanda Zuniga, “it also represents significant savings for companies that are able to utilize it efficiently to maximize key relationships.”

This extensive 211-page promises thorough examination of several top companies’ CRM strategies and tactics; analysis of inner workings of initiative development, management and improvement processes; and to provide companies with the necessary tools to improve their CRM programs by comparing their spending, staffing, structure, and strategies to those of top pharmaceutical companies.

The last of the book’s four chapters explores thirteen “real-world CRM programs’ resources, structure, development timeframes and media mixes,” surely a decent resource for certain parties. To download a free summary of “Pharmaceutical Customer Relationship Management: Developing and Improving CRM,” check out PharmaIndustryCRM.com.