Maximizer wins one over salesforce.com

Representatives of customer relationship management and contact management solutions provider Maximizer Software Inc. were all too pleased to announce that Palo Alto, Calif.-based portal and content integration platform provider Kapow Technologies, has selected Maximizer Enterprise. More to the point, Maximizer saw the deal as a personal company triumph over Salesforce.com.

Maximizer no doubt plans to wave the agreement in the faces of Salesforce.com folks, supplied with quotes like Kapow CEO Glenn Hasen’s “When stacked up against Maximizer Enterprise, Salesforce.com just doesn’t deliver the value we require.” The high-tech innovator chose Maximizer Enterprise to support its aggressive growth targets citing the system’s integration capabilities, scalability and very attractive total cost of ownership.

Kapow Technologies bases its own offerings on its web integration platform, which seeks to enable flexible and fast integration of content, data and applications into portals, content management systems, applications, databases and/or web services. A key component of Kapow Technologies centers on mobile access to a comprehensive customer information database. Kapow Technologies uses a team of geographically-dispersed sales representatives to provide sales and service support to its growing roster of customers. With very aggressive growth targets, the company needed a means of managing its sales cycle while providing proactive customer support to existing customers and driving business development.

To address these business requirements, Kapow Technologies was looking for a customer management system that could deploy quickly, closely integrate with the company’s currently implemented and planned business management systems, scale with Kapow Technologies’ exponential growth and provide full sales, marketing, customer service and support functionality. Kapow Technologies is currently the leader in web integration sales. Web Integration is a new paradigm that integrates any web resource including web applications or information. Kapow Technologies has a clientele of more than 120 enterprise customers worldwide including Audi U.S. Army, Barclays Bank, the Chicago Tribune, DHL / Deutsche Post, DZ Bank, Wells Fargo, Lycos Europe,and Vodafone.

The company has partnerships with BEA, IBM, AttachmateWRQ, Oracle, FAST Search, Inxight and ClearForest. Maximizer Software has a catalog of over 7,500 Maximizer Enterprise customers and over one million users. Maximizer Software is a worldwide organization with offices in its three regions: Americas, Europe/Middle East/Africa, and the Asian Pacific. Their clientele includes firms such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York.