MaximizESR?

The folks at Maximizer Software Inc., provider of Customer Relationship Management software applications, have announced the signing of a new strategic agreement with ES Research Group.

ESR is touted as a sales effectiveness and performance research firm which assists companies in evaluating, implementing and measuring sales performance programs. Maximizer and ES Research will “cooperate to expand the ecosystem of software options and sales effectiveness and performance services available to American sales leaders.”

ES Research Group will be employing Maximizer CRM in its Certified Measurement Program (ESR/CMP). The certification program reportedly represents the nation’s first independent evaluation and approval rating system for measuring the performance of sales training programs offered by training vendors.

Under the terms of the agreement, Maximizer and ESR promise to offer sales leaders in the market for sales training and supporting sales technology enhanced access to the knowledge and services available in today’s crowded vendor market.

The agreement calls for the two companies to share best practices, exclusive content, advice for joint customers and participate in educational programs such as subscriber newsletters and webcasts.

Last we heard from Maximizer, the firm was clearing room on the mantelpiece for having taken home a Customer Interaction Solutions Magazine “CRM Excellence Award” for the successful Maximizer deployment at an unnamed North American resort real estate marketer.