Maximizing West Coast

Maximizer Software Inc., a provider of Customer Relationship Management software applications, today announced some good results by their product for non-profit organization West Coast Environmental Law.

Vancouver, Canada-based West Coast is a team of lawyers and researchers analyzing environmental law, doing work in public awareness and advocacy “to empower and mobilize communities and reform the law in order to bring about progressive change,” which is to say the West Coasters provide their expertise free of charge to those involved in legal matters that affect the environment and its sustainability.

Maximizer is employed at West Coast Environmental Law in lawyer-client relationships, streamlining operations and ongoing fundraising efforts; best of all in terms of green thinking is the organization’s transition to a largely paper-free operation.

Built on web-based architecture, Maximizer is integratable with existing corporate systems in sales force automation, marketing automation, email marketing and customer service technologies. Maximizer Software has broken the 1 million barrier in license sales, with clientele including Siemens, Playground – an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, the South Carolina Department of Commerce and Lockheed Martin.