Mercedes mastermind manager moves

Digital marketing group Global Beach has poached one from the big boys. Leaving Mercedes-Benz for Global Beach is Jackie Lawton. Lawton was formerly national retail CRM manager at Mercedes-Benz. In what is being called a “major coup for the agency,” Global Beach has appointed automotive CRM specialist Lawton to implement a “Best in Class” global CRM programme for its dealer web services division.

Lawton is known in the industry as the person responsible for the design and implementation of Mercedes-Benz’ worldwide CRM program. The Global Beach CRM agency aims to create and implement a personalized customer support program.

Deal web services and used car locators firm Global Beach Automotives has specialized in the automotive sector for ten years, building up a clientele by working with the likes of Jaguar Cars, Aston Martin, Jaguar Racing and Ford of Europe. Global Beach now operates within 30 markets and in 14 languages. The Global Beach Group has offices in London and Los Angeles. Other clients include Pearson Plc, The Prudential Group, Cosworth Racing and Hewlett-Packard.