Microsoft Drives CRM Success

Microsoft announced that the Mitsubishi Caterpillar Forklift Europe BV (MCFE) Company was awarded with the Gartner CRM Excellence Award for Efficiency for its customer relationship management (CRM) project.

MCFE, a Netherlands based company that manufactures, sells and distributes forklifts and corresponding parts, was able to streamline their order entry and processing, IT support requests, and vendor communications. By using xRM by Microsoft Dynamics CRM, the forklift distributor was able to develop a CRM framework that would result in a decrease in time for it to customize business applications from 35 to 10 days, and a reduction in development costs by 60%.

“Businesses need to deliver essential line-of-business applications more quickly and at a lower cost,” said Brad Wilson, general manager of Microsoft Dynamics CRM. “We are honored that MCFE is recognized by Gartner and to 1to1 Media for its project. This implementation is just one example of how our customers are unlocking new value from their existing Microsoft investments and delivering business solutions that are easy to design, easy to manage, and, for their users, easy to use.”

MCFE isn’t the only business to turn to Microsoft’s xRM program to solve their development framework and customer success needs.

A few xRM customer successes:

CAPTRUST Financial Advisors

Comag Marketing Group

Melbourne Business School

The North Carolina Department of Crime Control and Public Safety

ValMark Securities Inc.

Microsoft’s Dynamic Business Program is helping companies optimize their business development process and reach their full potential through flexible but relevant applications.