Microsoft Dynamics CRM Named Leader in Forrester Reports
Last week, Forrester Research Inc., an independent technology and market research company, named Microsoft Corp.’s Microsoft Dynamics CRM a Leader in The Forrester Wave: CRM Suites for Midsized, Q2 2010 and The Forrester Wave: CRM Suites for Large Organizations, Q2 2010.
Microsoft Dynamics CRM is one of Microsoft’s latest applications that offers companies a centralized source of customer information that all users can access from any computer or mobile smartphone. This CRM product will help companies increase their sales because they will be able to understand their customers better. Microsoft Dynamics CRM offers sales forecasting, mobile capabilities, and global activity scheduling. It enables companies to capitalize on prospective customers.
The Forrester Wave reports analyzed 19 different customer relationship management (CRM) applications for midsized companies and 18 CRM solutions for large companies. Forrester Research Inc. evaluated the CRM solutions based on 516 criteria to see how the products fulfilled businesses’ needs. Microsoft was recognized in both the midsized and the large organizations categories.
Forrester decided that Microsoft Dynamics CRM is one of the easiest solutions to use. Dynamics CRM is fast to deploy, making it easier for companies to switch CRM systems. Microsoft Dynamics CRM is reasonably priced and is one of the best of the many CRM solutions out there. William Band, Vice President and Principal Analyst of Forrester Research said in the report, “Microsoft owns a SaaS solution — Microsoft Dynamics CRM Online — and buyers value the solution’s native integration with Outlook and being able to work within the familiar Microsoft technology stack. Buyers also like Microsoft Dynamics CRM’s usability, lower price and its quick time to value compared with traditional CRM applications.”
Microsoft Corp. is very proud of Forrester’s recognition of their Microsoft Dynamics CRM solution. Brad Wilson, the General Manager of Microsoft Dynamics CRM, said, “It is an honor to be recognized as a Leader in the CRM industry that is helping customers seize new opportunities and grow their businesses. We deliver innovation and value to companies around the world through our focus on end-user productivity, business process flexibility and agility, and the ability of our customers to leverage public and private cloud deployment models.”
Microsoft Dynamics CRM is a flexible product that is sure to help customer relationship management for midsized and large companies. If you are interested in reading more about Microsoft Dynamics CRM, go to Microsoft Corp.’s website. If you would like to read the Forrester Wave reports, they are available on Forrester Research Inc.’s website.
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