Microsoft Dynamics CRM or Microsoft Office Business Contact Manager- What’s the Difference?

Two reputed and popular CRM packages are Microsoft Dynamics CRM and Microsoft Office Business Contact Manager: Microsoft Outlook Advantage. Many business owners do not know the difference between these products or why one is better for certain types of companies. Let’s break down the details of each software application and why one is better for one type of business over another.

Microsoft Dynamics CRM helps companies connect with their customers better because key customer information is recorded. Dynamics CRM can track sales and forecast. It has Microsoft Office capabilities, which allows users to create price lists and unit groups. Microsoft Dynamics CRM will help businesses increase productivity, automate lead management, acquire information to help them drive sales, and streamline sales cycles. Users can track leads and put them all in one system where all users have access. Businesses can also track their competitors and how they rank against them to better evaluate their position in the market. Microsoft Dynamics CRM will ultimately give businesses the drive they need to grow. Users can also monitor offers and pricing while tracking actual revenue dollars. Overall, workflow processes are simplified as everything is in one database and customer relationship management is a lot easier.

Microsoft Dynamics CRM helps cut down the time it takes to do certain business processes. It is ideal for medium and large companies because it allows all employees to view the same information on one system which increases collaboration and integration. Dynamics CRM also has many out-of-the-box features, including workflow, territory management, offline access, and more. It will save companies time and money. Microsoft Dynamics CRM is an affordable option, particularly in comparison to Salesforce.com’s CRM applications, and is priced at $44 per user per month.

Microsoft Office Business Contact Manager, on the other hand, is better for smaller businesses. It is a contact management solution that is easy to use. Business Contact Manager helps business owners centralize customer information, which will ultimately help with marketing campaigns and sales leads. Businesses will be able to better understand their customers with this Microsoft management solution. The 2010 Business Contact Manager has many new features, including probability charts for products and services, and the sales stage application. Users can file all of their contacts in one place, and this can be accessed from anywhere.

Microsoft Office Business Contact Manager is better for small businesses because each person has their own emails, tasks, and appointments and other users cannot view their information. This makes it harder for larger businesses because users cannot get the overall picture of the progress with a customer. For smaller companies, Microsoft’s Business Contact Manager is ideal because it is easier to use and is simple. Small businesses do not need larger complex systems. If they do grow, users of Microsoft’s Business Contact Manager can easily switch to Microsoft Dynamics CRM.

You can view a demo of Microsoft Dynamics CRM and Microsoft Office Business Contact Manager on Microsoft’s website.

Tags: Microsoft, Microsoft Dynamics CRM, microsoft office business contact manager, microsoft outlook advantage, salesforce.com CRM