Mmmmm … donuts!

Dunkin’ Brands, hawkers of Dunkin’ Donuts and Baskin-Robbins sweet stuff, has announced that Atlanta-based Studiocom Interactive bagged the firm’s marketing duties for 2007. Studiocom was chosen to be the digital marketing agency of record from a multi-agency search conducted for Dunkin’ Brands by Boston-based firm Foghound.

Under terms of the comprehensive agreement, Studiocom will provide online strategy and creative support for selected new product launches; plan and buy all online media; redesign the two brands’ consumer websites; will develop long-term strategies for Customer Relationship Management surrounding the “Dunkin’ stored value Card”; further develop Baskin-Robbins’ “Birthday Club program”; and implement search engine marketing, search engine optimization, and enhanced e-commerce efforts.

The numbers say that Canton, Mass.-based Dunkin’ Brands, Inc. owns over 13,000 franchises in 50 countries; further broken down, it’s 7,293 Dunkin’ Donuts restaurants, 5,838 Baskin-Robbins restaurants and 280 Togo’s restaurants with system-wide sales of $6.4 billion at the end of 2006. Those in-the-know know that the Dunkin’ Donut itself is the most wonderful, evil food in the galaxy.

Founded in 1998 as a “pure Interactive Agency” and acquired by WPP in 2005, digital marketing strategists at Studiocom today include huge brands such as The Coca-Cola Company, Nestle, CVS/pharmacy, and Mattel among its clientele.