Monthly forum plans announced

Irvine, Calif.-based TechBiz Connection announced plans for its monthly forum at Connexion by Boeing headquarters on June 21. TechBiz promises a distinguished panel of CRM experts and business executives who will present lessons learned and best practices that should be considered by today’s business leaders in successfully implementing CRM solutions.

TechBiz Connection president Jack Bicer pledged that “we have assembled a top-caliber panel of CRM experts and business executives who will demonstrate how CRM can increase revenue and profitability.” Topics to be covered include the top ten critical success factors; customer-centric business strategies that work; avoiding CRM failures; attracting new customers; retaining profitable customers; and managing change profitably.

The panel moderator will be Windsor Consulting president Paul Ulyett; Windsor Consulting specializes in the business integration, cross organizational business process re-engineering and change management. Panelists will include Blue Shield of California large group sales director Don Stallings, who is currently leading a team to bring an external CRM solution to Blue Shield of California.

Blue Shield is California’s third-largest health plan with 3.3 million members and $7.5 billion in annual revenue; Salesforce.com regional vice president Thomas Addis, who will focus primarily on assisting customers in understanding how an on-demand CRM solution can meet their business and technical requirements to manage and share their sales, support, marketing and partner information; and Girvan Institute of Technology entrepreneur-in-residence David McQuiggan, former senior-level manager, CEO and operations manager on three continents, who once held responsibility for a 600-employee flat-panel LCD module manufacturing plant in Beijing and a U.K. public company focused on the embedded computing, real-time passenger information display and digital signage markets. The forum is sponsored by Business Wire, Daly-Swartz Public Relations, iSeminars Int’l, Savvis, Manatt, Phelps & Phillips, and Brilliant Blue. Host sponsor is Connexion by Boeing.