More on AppExchange

Already big news, the mobile phone-ready AppExchange by Salesforce.com is generating yet more buzz. SecureLM.Net for AppExchange has been released under the auspices of salesforce.com and Secured Dimensions. AppExchange itself is the world’s first on-demand application platform and salesforce.com hopes SecureLM.Net will generate some firsts of its own.

Salesforce.com is touting the product as a direct and thus more efficient provision software for their ISV customers. The company can now directly and more efficiently provision software on demand to their users with SecureLM.Net licensing and software management tools. The product can be tested from the salesforce.com website.

SecureLM.Net is offered as a product that provides publishers with a platform on which to package and license new applications. On SecureLM.Net, software is partitioned according to features and functions. Real use times and patterns subsequently determine the distribution of the software. With its flexible software sales models, SecureLM.Net is said to be ideal for ISVs desiring to sell software on-demand.

As Secured Dimensions CEO Avi Shillo explained, SecureLM.Net “gives software publishers a secure and manageable way to productize, monetize, deliver and price packaged software on demand.” And salesforce.com senior vice president Bobby Napiltonia emphasized in turn that “Salesforce.com’s ISV customers can deploy SecureLM.Net solution directly from the AppExchange to have unparalleled control over their software sales and distribution within Salesforce.” Along with announcement of the Secure LM.Net release came the statistic that Salesforce.com has now produced more than two hundred applications, with Secured Dimensions’ Secure LM.Net for AppExchange the latest entry.

AppExchange itself, says press material, “provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM.” Essentially, AppExchange expands the platform into another medium. Secured Dimensions, an on-demand software management solution developer and marketer, now sees their first platform-wide release with SecureLM.Net.

Secured Dimensions is known for their use of patent-pending algorithms with the enviable result of customer satisfaction. Salesforce.com has become the on-demand customer relationship management technology and market leader with just under 400,000 subscribers and just over twenty thousand customers. In their customer portfolio are Advanced Micro Devices, AOL, the Cendant Rental Car Group, Dow Jones Newswires, Nokia, Polycom and SunTrust.