More tips from the ‘Guru

The gurus over at research and advisory ‘site VendorGuru.com have released a new white paper to kick off the week. “Tips for Cost-Effective Customer Retention Management” by Gina Pogol seeks to lend a hand in dissecting the balancing act of retaining customers and attaining customers.

To wit, reads the abstract: Acquiring and retaining customers is crucial to an organization’s long-term success and growth. Finding new customers is more expensive and labor-intensive than maintaining a current client base. Haphazard marketing plans can be costly and ineffective, but customer loyalty solutions don’t have to be expensive. There are customer retention tools that can help marketing teams hold on to existing customers.

“Tips for Cost-Effective Customer Retention Management” by Gina Pogol can be gotten for free at the Vendor Guru website. (There’s a registration process, but it’s mostly harmless.)