MP&S takes LexisNexis

LexisNexis has announced that Marks Paneth & Shron LLP has selected InterAction as its Customer Relationship Management software. Marks, Paneth & Shron is today one of the largest independent accounting firms in the New York region and is America’s 36th largest firm according to Accounting Today magazine.

Among key factors in the choice, Marks Paneth & Shron cited InterAction’s ability to “extend the firm’s industry reach by empowering professionals to discover and capitalize on their colleagues’ relationships to help land the next new client engagement.”

MP&S also reportedly appreciated InterAction software’s ability to allow the firm to be more proactive in managing relationships. Prior to selecting InterAction, MP&S had been using a single, firm-created database controlled by the marketing department.

“In the past, word-of-mouth was a great vehicle through which to grow our business – today, an informal knowledge-sharing approach isn’t enough,” said Marks Paneth & Shron LLP managing director of marketing Sara Walsh.

LexisNexis is a leading provider of information and services solutions, including the flagship web-based Lexis and Nexis research services, to professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier, LexisNexis serves customers in 100 countries with 13,000 employees.