New sector, new product, new market for new product

Now here’s one way to sell your product. Create a whole new sector and then sell your one-of-a-kind solution to them.

FTS, a provider of billing and CRM solutions for communications service providers has gone ahead and done just that today. First, the FTS brain trust announced the creation of a radical new sector of telecom OSS / BSS, which was christened “the Business Control Layer.” “Business Control Layer technology,” explains FTS press material, “has far-reaching implications upon service providers’ ability to increase revenue and improve customer service.”

As FTS sees it, the Business Control Layer is a software layer in a service provider’s infrastructure residing between the network / OSS and the BSS. The Business Control Layer simultaneously connects to any network infrastructure and includes service management elements from the billing system coupled with real-time charging and network management elements.

FTS’ concomitant Business Control Layer-based products are targeted at CSPs looking to complement their OSS / BSS with business policies and control, and CSPs looking to inject a business policy layer on top of their network infrastructure enabling visibility and control of network equipment and services.

The first product to include FTS’ Business Control Layer technology is LeapTM BCE Business Control Engine. Leap BCE can connect simultaneously to multiple networks, look at all events regardless of origin, and execute predefined business rules for each event in real-time. The solution promises to enable operators to dynamically adapt network or services behavior in response to subscriber needs.

Leap BCE is available immediately and can be purchased from FTS directly at their official site.