2007 Best of SugarCRM Award Finalists Announced

CRM Finalists Find Success with Innovative Uses of SugarCRM

CUPERTINO, Calif (August 14, 2007) –

SugarCRM Inc., the world’s leading provider of commercial open source customer relationship management (CRM) software, today announced the finalists for the first annual Best of SugarCRM awards, which acknowledges best-in-class SugarCRM implementations and advocates. The winning finalists will be announced at the awards ceremony dinner in New York City on Monday, August 20, 2007.

The finalists and categories are:

* Sales Excellence
Digi-Data, Eject-Stop-Divide, Frisian Flag Indonesia, PT, Visicom, and Maiman Clarke
* Marketing Performance
PeriShip, SellingPower Magazine, Eject-Stop-Divide
* Customer Support and Satisfaction
State of Oregon Department of Human Services, Geeks on the Way
* Most Creative CRM Implementation
Q-Industries, PeriShip, Geeks on the Way, Frisian Flag Indonesia, Altervisions
* User Adoption
athenahealth, Naiman Clarke, Geeks on the Way
* SugarCRM Advocate
athenahealth, State of Oregon Department of Human Services,UReason, Naiman Clarke
* SugarCRM Administrator
University Readers, Purkinje, UReason, Eject-Stop-Divide

All nominees leverage SugarCRM’s core modules to power their unique sales, marketing and customer support needs. Yet, the nominees have earned special recognition for utilizing SugarCRM’s flexible and extensible nature to meet their business needs.

Some examples of this innovation include:

* Using SugarCRM’s standards-based platform to enable strong integration with other software packages like JasperReports and the Asterisk call center platform.
* Extending SugarCRM to handle new media such as RSS feeds and SMS messaging systems.
* Increasing their CRM capabilities by utilizing SugarCRM to integrate with wireless devices across all CRM touch points.

“We are excited to see the high quality of implementations in these finalists, and how they have quickly and effectively customized Sugar to fit their company’s needs,” stated John Roberts, CEO and Co-founder of SugarCRM. “Each finalist deserves recognition for how they have positively impacted their business with their innovative Sugar implementation.”

To attend the Best of SugarCRM awards banquet, register to attend the CRM Acceleration Summit at http://www.crmacceleration.com . The CRM Acceleration Summit addresses CRM decision makers’ top concerns. David Meerman Scott, author of “The New Rules of Marketing and PR; How to use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to reach buyers directly” will be keynoting the event. A free copy of his book is offered to every attendee. Other topics include user adoption, technology integration, data management, sales and marketing efficiency will be covered by leading SugarCRM customers, partners and consultants. This one-day, audience-driven participation event costs $295 per person to attend.

Sponsors of CRM Acceleration include RIM Technologies, iEnterprise, Q-Industries, RedHat and SellingPower Magazine.
About SugarCRM

SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM’s open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers’ security, integration and configuration needs.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Source: SugarCRM

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