Author of Moments of Magic(TM), Shep Hyken, Delivers General Session Keynote Address at ParaFest ’09 in Las Vegas, Nevada

Respected Author and Speaker on Building Loyal Customer Relationships Captivates Audience as General Session Keynote Speaker at Paratureâ??s Worldwide Usersâ?? Conference

Vienna, VA (May 04, 2009) – Parature, a global leader in on-demand customer service software, announced today that Shep Hyken, respected author and speaker on building loyal customer relationships delivered the general session keynote address at ParaFest ’09, the company’s fifth annual users’ conference. ParaFest ’09 began Tuesday, April 28 and continued through Thursday, April 30, 2009 at the Red Rock Casino, Resort & Spa in Las Vegas, NV. This innovative conference united Parature users from across the world to gain valuable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

Mr. Hyken is a well-known speaker and author who works with companies and organizations that want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic and The Loyal Customer. His newest book, The Cult of the Customer, was released April 7, 2009 and is on the Wall Street Journal and USA Today best-seller lists, in addition to being the number one business seller on Amazon.com. He is also the creator of The Customer Focus program which helps clients develop a customer service culture and loyalty mindset. Mr. Hyken has worked with hundreds of organizations ranging from Fortune 100 sized companies to those with fewer than 50 employees. The topic for ParaFest, creating ‘moments of magic’ focused on the importance of service in today’s world – customer loyalty, excellent customer service and customer relations.

“We are excited to have had such a dynamic and charismatic individual as Mr. Hyken to be the keynote speaker at ParaFest’09,” said Duke Chung, Parature CEO and President. “His enthusiasm and keen insight into the importance of satisfying customers to foster customer loyalty is an invaluable asset to the customers, partners, employees and other industry experts that attended this preeminent event.”

ParaFest ’09 featured an exciting mix of hands-on training sessions, best practice discussions, customer success stories, and software optimization opportunities led by Parature professionals, customers and other industry experts. Attendees had the unique opportunity to exchange ideas and network with their peers, as well as with Parature executives and staff. Additionally, Parature users were able to take advantage of the Parature Solutions Center where they met with Parature experts to experience new product features and learn new tips and techniques for using Parature Customer Service(TM) software.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service(TM) software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Source: Parature

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