C2CRM Wins ISM “Top 15” Award for Third Consecutive Year
C2CRM Wins in Both SMB and Enterprise Categories for the Second Consecutive Year
BETHESDA, MD (March 21, 2005) – ClearC2, Inc.’s C2CRM was selected by ISM Inc.,
Customer Relationship Management (CRM) strategic advisers and software reviewers, as a Top
15 CRM Enterprise and Small & Medium Business Software Awards for 2005. This is the third
consecutive time that ISM has selected Clear to ISM’s Top 15, and the second consecutive year
that C2 was recognized a Top 15 award winner in both categories.
For the second time since the awards were first presented in 1990, the Top 15 CRM
Software Awards are divided into two categories – Enterprise, and Small & Medium Business
(SMB) – to reflect the changes and growth of the CRM marketplace. The awards, which serve as
the standard for the CRM industry, were announced today from the ISM headquarters in
Bethesda, Maryland.
C2CRM was chosen after intensive testing by the ISM Software Lab at its Bethesda,
Md.-based headquarters. Each package was rated according to 211 selection criteria, including
109 business functions, 49 technical features, 36 implementation capabilities and 17 user-support
features.
ClearC2’s C2CRM Wins ISM “Top 15” Recognition
“ClearC2 is to be praised for obtaining the Top 15 honor given ISM’s strenuous and
comprehensive software selection process,” said Barton Goldenberg, President of ISM. “The Top
15 CRM Awards, which serve as the standard for CRM software, have expanded considerably
since ISM began presenting the awards in 1990. ClearC2 is among the leaders in the industry”.
Of the SMB companies whose software won the Top 15 award, all declared that they were
doing more implementations now than in 2004, with eight of the 17 handling at least 60 percent
of customer implementations and only three vendors outsourcing implementations 70 percent or
more. The picture was even more dramatic for the Enterprise CRM Top 15 vendors, with only
one company under 70 percent for in-house implementations. C2CRM is certainly one of the
few selected vendors who handle nearly 95% of all implementations directly for their customers.
“In an effort to secure customer loyalty, vendors are placing increased emphasis on
ensuring the successful implementation of each CRM initiative. This includes CRM software
vendors taking more control over user adoption, ROI metrics and the people/process side of
CRM,” said Goldenberg.
“We are very pleased that C2CRM was again recognized as one of the top CRM products
in both categories”, said Mickey Patton, President and Chief Operating Officer of ClearC2, Inc.
“This only reiterates the fact that C2CRM provides the industry standards in terms of
functionality and business process conformance, while offering the software and services at the
rate expected by the SMB market”, Patton went on to say.
ClearC2’s C2CRM Wins ISM “Top 15” Recognition
The Top 15 for each category are featured in ISM’s 13th edition of The Guide to CRM
Automation and in CD format available online at (http://www.ismguide.com). For more
information, call 1-877-ISMGUIDE or 301-656-8448.
Source: C2CRM