Eloqua Defies Market Conditions: Revenue Up 58% Year-Over-Year
Marketing Automation Leader Grows to $33 Million in Revenue in 2008, More than 70 New Customers Added in the Fourth Quarter Alone
VIENNA, VA (March 24, 2009) –
Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, today announced record results for the fiscal year ending December 31, 2008. Eloqua increased its revenues to $33 million in 2008, a 58% increase over 2007 while growing its customer roster to more than 500, the largest in the industry. Eloqua has the distinction of being both the largest and fastest growing marketing automation company. More than 70 new customers selected Eloqua in the fourth quarter of 2008, including Houghton Mifflin Harcourt, The McGraw-Hill Companies, RSM McGladrey, and TD Banknorth Garden and the Boston Bruins.
“Eloqua’s commitment to delivering superior value to our customers was the driving force in producing record-breaking results in 2008,” said Joe Payne, CEO of Eloqua. “With our expanding revenues, including strong international growth in EMEA and APAC, Eloqua is well positioned for continued market leadership and profitability in 2009 and beyond.”
Eloqua’s financial strength was further highlighted by the Company’s recent announcement that it has become cash-flow positive in early 2009, and expects to post a profit for the fiscal year 2009. “It is very comforting to have passed this important financial milestone, to be in control of our own destiny,” continued Payne.
“Our recent research shows, that despite the current economic downturn, organizations are continuing to invest in marketing automation, with a focus on high-value activities such as pipeline acceleration and retention,” said Jonathan Block, senior director of research, Sirius Decisions.
Eloqua’s award-winning marketing automation platform, the Eloqua Conversion Suite, is available in Lite, Express, Team and Enterprise versions to meet the needs of a wide range of businesses, from small companies to global enterprises. Eloqua automates, executes, and measures key marketing and lead management processes along every step of the sales funnel – from lead generation to close. Delivering unparalleled flexibility, functionality, and results, Eloqua is the marketing automation platform of choice for leading marketers around the world.
“What sets Eloqua apart from the competition is the flexibility of the offering, combined with access to the brightest minds in the industry,” said Peter Luukko, president, Comcast Spectacor. “Leveraging Eloqua’s marketing best practices has enabled us to take our marketing program to new heights, ultimately driving more revenue and better business results for our company.”
Awards and Accolades
Eloqua achieved numerous industry awards and accolades in 2008, including:
* Who’s Who in BtoB Marketing – Joe Payne, CEO of Eloqua, was featured on BtoB Magazine’s 2008 list of Who’s Who in BtoB Marketing.
* DestinationCRM Market Leader – Eloqua was named a DestinationCRM 2008 Market Leader not only because of its software offerings, but also because of its impact on thought leadership.
* #1 Lead Generation Suites & Email Tools Vendor – Direct Impact Marketing, Inc. named Eloqua the number one provider of lead generation suites and email tools as determined by an independent survey of 249 B2B marketers. According to respondents, Eloqua topped the list of email tools vendors, and was the dominant player in lead generation, garnering more responses than the next four vendors combined.
About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
Source: Eloqua