InTown Suites Selects Marketo via AppExchange
Extended-stay leader adopts solution to enhance revenue performance management
Dreamforce 2011, the cloud computing event of the year, will showcase how businesses can tap into the power of social, mobile and open technologies to become social enterprises
SAN FRANCISCO (August 31, 2011) – Salesforce.com Dreamforce Conference Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today welcomes InTown Suites Management, Inc., the leader in extended-stay accommodations, to the Marketo customer family.
InTown Suites deployed Marketo via AppExchange. Built using Force.com, salesforce.com’s social enterprise platform for employee apps, Marketo is immediately available for test drive and deployment on AppExchange at www.salesforce.com/appexchange. The announcement was made today at Dreamforce 2011, the cloud computing event of the year. Marketo is in booth #817 in the Dreamforce Expo.
“We have been very pleased with the capabilities and speed of implementation offered by Marketo,” said Robert Hicks, manager of Field Sales and Marketing at InTown Suites. “The tight integration between Marketo and Salesforce produced immediate results. Within a short time, we were able to enhance ROI by adding Marketo’s marketing tools to Salesforce. The roll-out was very easy and I expect continued great results.”
InTown Suites Extended-Stay Living is the nation’s largest wholly owned economy extended-stay brand. With 138 locations in 21 states, the company is dedicated to meeting the needs of guests staying a week or longer. Each guest room is equipped like a studio apartment and provides an alternative to traditional hotels and apartments. For more information, you can visit InTown Suites at www.InTownSuites.com.
“We are proud to be a part of InTown Suites’ continued market leadership and overall revenue growth,” said Paul Albright, chief revenue officer at Marketo. “We’ll continue to support and exceed their expectations as they rollout their Revenue Performance Management strategy with Marketo.”
InTown Suites uses Marketo Lead Management and Marketo Sales Insight, both of which will be demonstrated in Marketo’s booth at the Dreamforce conference. Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work – and work together – to help companies of all sizes accelerate predictable revenue growth.
About the Force.com Platform and AppExchange
Force.com is the trusted social enterprise platform for building and running any employee app in the cloud. Force.com powers the Salesforce CRM apps, the more than 200,000 custom apps used by salesforce.com customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,200 ISV apps built by partners such as BMC, FinancialForce.com and Fujitsu.
Enterprise apps built on the Force.com platform can be easily distributed and marketed through the salesforce.com AppExchange http://www.salesforce.com/appexchange/.
The salesforce.com social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes Force.com, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and Database.com, the cloud database to integrate the social enterprise.
Salesforce, Dreamforce, Force.com, Heroku, AppExchange and others are trademarks of salesforce.com, inc.
About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work – and work together – to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
Marketo has been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of August 2011, more than 1200 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
Source: Marketo
Related Links
http://www.marketo.comhttp://www.salesforce.com/crm/