Marketo Helps QlikTech Implement Global, Multi-Touch Lead Generation Campaign during 2010 World Soccer Finals
Marketing Automation Company Helps QlikTech Generate Over 10,000 New Leads in Under Two Weeks During Company’s ‘World Football Fan App’ Campaign
SAN MATEO, Calif. (July 13, 2010) – Marketo, the revenue cycle management company, today announced it has helped QlikTech, the company behind QlikView, a leading business intelligence tool, generate more than 10,000 new contacts for lead nurturing during its recent “World Football Fan App” marketing campaign.
With the onset of the soccer finals in South Africa, the most popular global sporting event, QlikTech saw an opportunity to reach out to its prospects worldwide with a program that could be launched under one collective voice. With its QlikView business intelligence software, the company created a “Qlik It and Kick It” application, designed to let soccer fans easily explore past and present world football statistics. It used this app as part of a global marketing campaign to drive further awareness of its software’s capabilities, and create leads to nurture through the revenue cycle. QlikTech used Marketo Lead Management and Marketo Sales Insight to help make this global “World Football Fan App” campaign a success and generate outstanding results.
Marketo and QlikTech worked together to globally synchronize each email wave with crucial soccer matches to maximize the impact of each touch. After each wave, prospects flocked to QlikTech’s Marketo-powered landing page, in which Marketo gathered significant amounts of information about each lead, and passed to QlikTech the most qualified and useful information about which users were engaging with the “Qlik It and Kick It” campaign.
“We are thrilled to have played such a significant role in QlikTech’s success during its World Cup Awareness campaign,” said Phil Fernandez, president and CEO of Marketo. “To ensure QlikTech’s success, we tightly aligned the implementation of the program early on for rapid execution of this complex campaign. Marketo is committed to working tirelessly with all our customers, including meeting the special requirements of our global enterprise customers, to ensure maximum revenue potential through effective marketing automation and sales effectiveness solutions.”
“Marketo was extremely flexible, robust and easy to set up, which made campaign implementation extremely simple and streamlined,” said Doug Laird, vice president of marketing, QlikTech. “Marketo was a key factor in enabling QlikTech to maximize lead potential during this exciting campaign, and we are very pleased with the results.”
About QlikTech
QlikTech’s powerful, accessible business intelligence solution enables organizations to make better and faster decisions. Its QlikView product delivers enterprise-class analytics and search with the simplicity and ease of use of office productivity software. The in-memory associative search technology it pioneered makes calculations in real-time enabling business professionals to gain insight through intuitive data exploration. Unlike traditional business intelligence products, QlikView can deliver value in days or weeks rather than months, years, or not at all. It can be deployed on premise, in the cloud, or on a laptop or mobile device—from a single user to large global enterprises. QlikTech is headquartered in Radnor, Pennsylvania, with offices around the world and a network of over 1,100 partners to serve more than 13,000 customers in over 100 countries worldwide
About Marketo
Marketo is the revenue cycle management company, revolutionizing how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle. Marketo won the 2010 CODiE award for ‘Best Marketing Solution’ and was voted ‘Best Marketing Automation Application’ and ‘Best Mass Emails Solution’ by Salesforce customers on the Force.com AppExchange. As of July 2010, more than 600 enterprise and mid-market clients globally have selected Marketo.
Source: Marketo
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