Nucleus Research Finds Jigsaw Up to 40 Percent More Accurate Than Traditional Business Data Sources
Jigsaw’s community, now with over 1.6 million members, delivers crowd-sourced business contact data with unmatched accuracy
Nucleus Research confirms customers using Jigsaw’s real-time data see dramatic improvements in business results, including increased sales productivity and marketing campa
SAN FRANCISCO, April 13, 2011 — Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced research results from a recently published Research Note titled The Benefits of Jigsaw, from technology research provider Nucleus Research. Based on a review of Jigsaw customers, the Research Note found that Jigsaw is up to 40 percent more accurate in its ability to deliver user-generated business contact information compared to traditional data sources. Jigsaw is the world’s most accurate business contact data service with more than 26 million business contacts and 4 million company profiles that are continually updated by a global community of 1.6 million individuals. The latest industry findings by Nucleus Research validate Jigsaw’s Cloud 2 approach with a community driven data model that increases productivity, response rates and boosts overall sales effectiveness.
The key report findings include:
Comments on the News
- “Salesforce.com used the cloud to completely transform the CRM industry. With Jigsaw and Cloud 2, we are now transforming the data industry,” said Brett Queener, executive vice president, Chatter and Emerging Products. “The Nucleus Research report validates the power of combining an active, social community of users with the cloud to deliver accurate data that expands the boundaries for customer success.”
- “Data is critical to the success of any CRM deployment, so having real-time access to Jigsaw to update records is very powerful,” said Michael Rogan, business intelligence manager with Lenovo. “Our marketing thrives on Jigsaw data with sales reps penetrating accounts three times faster with access to the right contacts.”
- “Jigsaw is a great example of how the cloud is far more efficient at some tasks than traditional computing. Our analysis of Jigsaw customers found Jigsaw is not only more cost-effective but also more accurate for managing sales and marketing contact information,” said Rebecca Wettemann, vice president of research, Nucleus Research.
Supporting Resources
- For more information on Jigsaw, please visit: Jigsaw for Salesforce
- Follow us on Twitter with @Jigsaw
About salesforce.com
Salesforce.com is the enterprise cloud computing company that has transformed the way companies collaborate and communicate. Salesforce.com is leading the effort to bring Cloud 2, the next paradigm for computing, to the enterprise by offering its customers the social collaboration, mobility and openness that are the hallmark of this new world. The company’s platform and application services include:
- Salesforce Chatter, a private social network for your enterprise
- The Sales Cloud, for sales force automation and contact management
- The Service Cloud, for customer service and support solutions
- The Jigsaw Data Cloud, for ensuring data integrity and quality
- The Force.com platform, for custom application development
- Heroku, for building social and mobile apps in Ruby
- The AppExchange, the world’s leading marketplace for enterprise cloud computing applications
Salesforce.com offers the fastest path to customer success with cloud computing. As of January 31, 2011, salesforce.com manages customer information for approximately 92,300 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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Source: salesforce.com
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