Parature Best Practices Webinar Explores Cutting Costs and Improving Customer Service in an Economic Downturn

Industry Expert Pete McGarahan to Discuss Delivering High Quality â?? Yet Cost Effective â?? Services

Vienna, VA (November 17, 2008) – Parature, a global leader in on-demand customer service software, announced today it will sponsor a free webinar with SupportIndustry.com offering customer service and support professionals effective techniques for delivering high quality, cost effective customer service in a challenging economy. The webinar entitled “7 Ways to Cut Costs and Improve Customer Service in a Down Economy” will be held on Wednesday, November 19, 2008 at 2:00pm EST. To register for the webinar, please visit www.parature.com/res_webinars.aspx.

In any economic situation, it’s important that organizations continuously strive to improve the ways in which they deliver smart and efficient service and support to their customers. Quality customer service cannot be sacrificed, even during challenging economic times, because the one thing that never changes is a customer’s demand for great service. It is imperative that organizations equip their support teams with the most appropriate techniques and technology to provide world-class customer service, while simultaneously reducing the overall cost of servicing their customers.

“7 Ways to Cut Costs and Improve Customer Service in a Down Economy” will feature Pete McGarahan, Founder and President – McGarahan & Associates and Gary McNeil, Vice President of Marketing – Parature. Mr. McGarahan, a well-known support industry analyst and expert, along with Mr. McNeil will present a prioritized checklist based upon current best practices and customer success stories on how to deliver high quality, cost effective service and support in a challenging economy. Professionals who attend this webinar will discover how to select and implement the right self-service technologies targeted to reduce call and email volume; streamline support processes and optimize workflow to gain efficiencies and properly leverage staff; refocus staff on services that customers value; and how to best utilize this checklist to meet current goals, objectives and directives.

Parature’s “Best Practices in Customer Service” webinar series is designed to serve as an educational and informational resource for organizations throughout various industry sectors to gain insight into customer support best practices that can be applied to help them more efficiently serve, support, retain, engage with, and maximize the value of every customer.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service(TM) software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Source: Parature

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