Sourcefire Wins With Eloqua: Leading Cyber Security Company Honored With Sales & Marketing Alignment Award
Eloqua, the category-defining marketing automation leader, today announced that one of its customers, Sourcefire, Inc. (NASDAQ: FIRE), Snort® creator and leader in Cyber Security, has been honored with DemandGen Report’s First Annual Sales & Marketing Alignment Award. DemandGen Report, a targeted e
VIENNA, VA (May 18, 2009) –
-Eloqua, the category-defining marketing automation leader, today announced that one of its customers, Sourcefire, Inc. (NASDAQ: FIRE), Snort® creator and leader in Cyber Security, has been honored with DemandGen Report’s First Annual Sales & Marketing Alignment Award. DemandGen Report, a targeted e-media publication focused on helping companies better align their sales and marketing organizations, recognized Sourcefire® for the extraordinary results achieved by its advanced lead scoring program.
“When you set up a lead generation system, you want the ability to control the floodgates along the way, so you need to score the leads — prioritizing the lead output to sales. You have to work closely with the sales team on lead output at any given time to see if they want more quality or quantity,” said Kelly Waffle, director of eMarketing, Sourcefire.
“Unfortunately, there are still a lot of B2B organizations which have not yet adopted a lead scoring system to help prioritize their most likely buyers,” said Andrew Gaffney, editor, DemandGen Report. “As the Sourcefire case study shows, lead scoring is a critical component of building alignment among the sales and marketing departments, and ultimately delivering better business results.”
As a growing player in the network security market, Sourcefire recognized the need to automate its lead generation process and better identify potential customers. Designed with Eloqua for maximum impact, Sourcefire’s lead scoring program enables Sourcefire’s marketing organization to evaluate and adjust the quality and quantity of its leads based on feedback from the company’s sales organization.
“Companies looking to maximize their investment in marketing automation should study the success Sourcefire has been able to achieve with Eloqua,” said Brian Kardon, chief marketing officer, Eloqua. “Advanced lead scoring adds important structure to the sales effort, provides better alignment between sales and marketing, and improves business productivity.”
About Sourcefire
Sourcefire, Inc. (NASDAQ: FIRE), Snort creator and open source innovator, is a world leader in Cyber Security solutions. Sourcefire is transforming the way Global 2000 organizations and government agencies manage and minimize network security risks. Sourcefire’s IPS and Real-time Adaptive Security solution equips customers with an efficient and effective layered security defense — protecting network assets before, during and after an attack. Through the years, Sourcefire has been consistently recognized for its innovation and industry leadership by customers, media and industry analysts alike — with more than 40 awards and accolades. Today, the names Sourcefire and founder Martin Roesch have grown synonymous with innovation and network security intelligence. For more information about Sourcefire, please visit http://www.sourcefire.com.
About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
Source: Eloqua