The Automatic Transmission Rebuilders Association Selects Parature On-Demand Support Software
Dynamic Software Suite Enables Effective Streamlined Support
Vienna, VA (January 28, 2008) – Parature, a global leader in on-demand customer support software, announced today that the Automatic Transmission Rebuilders Association (ATRA) has selected Parature Service & Support Software to manage the support needs of their 2,000 professional members across the US and Canada and their consumers. ATRA is a member owned non-profit international trade association for automatic transmission repair industry professionals that is committed to providing superior training, support and technical information based on the needs, trends, and opportunities of the Transmission/Powertrain industry.
ATRA serves a substantial number of industry professionals and consumers throughout the US and Canada, according to Dennis Madden, CEO. The custom software they developed to manage their support requests and general consumer information did not do everything they wanted it to do. Additionally, the critical features they needed to integrate were out of scope and too expensive to incorporate into this proprietary software, making it an unacceptable solution to provide their members with effective support. Implementing Parature software ensures effective internal communication, exceptional member support, and enables member self-service all in one unified system.
“Implementing Parature software provides us with the ability to effectively manage our member support requests and empowers us to provide the level of service our members deserve, helping us to ensure membership growth and retention,” stated Madden. “Additionally, the fact that Parature software can be integrated with our association management software, IMIS, is an immense benefit.”
Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic, online software provides the necessary technology to resolve issues quickly and reliably, increasing satisfaction ratings.
“Associations are consistently challenged to retain their members and effectively manage their member support requests,” said Duke Chung, Parature President and CEO. “Parature is championing the way to provide associations with the smartest, most efficient way to streamline and strengthen ongoing member responsiveness and communication; increasing member retention and improving the efficiency & effectiveness of their support teams.”
Source: Parature