Next comes “Jumps for Chumps”

iCentera, a provider of on-demand CRM portals for sales, partner and customer communications, today announced the release of iCentera 4.1. iCentera’s amazingly named “Portals for Mortals” seek to enable the creation of customized and branded portals for any internal or external audience “in minutes.”

Customization of iCentera portals with a variety of internet applications such as Google calendars, maps, blogs, forums or RSS feeds is now possible. iCentera is designed as a vehicle for dynamic content, two-way communication, collaboration and relationship building with multiple audiences through marketing event portals, sales intranets, and key account portals.

Touted in iCentera 4.1 are enhanced Web 2.0 capabilities. More specifically, included within the program are goodies such as the following.

• Application mashups, which allow custom portals by embedding any on-premise application or web application;

• Web 2.0 Functionality, which promises to securely deliver multiple Web 2.0 features such as blogs, RSS feeds, configurable portal pages and “functionality widgets”;

• increased collaboration and communication features; and

• deeper CRM Integration, i.e. support for deeper integration with CRM such as salesforce.com’s with the ability to embed iCentera “applets” within.

Pricing for internal users runs from $20-$100 per subscriber per month. Founded in 2003, iCentera is a provider of on-demand CRM portals that drive marketing, sales and customer communication and collaboration. iCentera subscribers number over 65,000 at more than 5,000 portals. Customers include ADC, American Locker, Andrew Corporation, The American Marketing Association, Sage Software, Harris Interactive, SPSS, Secure Computing, and VNU Global Media.