Nice Buzz for LG

Englewood Cliffs, N.J.-based consumer electronics and mobile communications giant LG Electronics has announced that advertising agency / CRM provider BrandBuzz has been selected as its North American advertising agency of record. In cooperation with sister agency Y&R Mexico, BrandBuzz New York will be responsible for all print and broadcast advertising in Canada, Mexico and the United States. BrandBuzz had been agency of record for LG Electronics in the United States.

BrandBuzz will provide strategy and execution for all brand marketing and product divisions of LG Electronics in North America, including those of digital appliances, digital display, digital media and mobile communications. BrandBuzz will also be tasked with the ongoing development of LG’s broad-based national advertising and corporate marketing programs to help increase the company’s brand awareness and further build equity. LG Electronics USA, Inc., meanwhile, has selected Xtential, Inc. for online marketing activities, including strategy development and implementation for the United States.

LG Electronics North American headquarters corporate marketing senior vice president Joon Jun ensures that the marketing themes of “Life’s Good” and “One Brand, One Voice” would continue. “BrandBuzz has been instrumental in our rapid growth and premium brand positioning in the United States,” claimed Jun, “and we look forward to expanding our successful partnership through LG’s consolidated North American marketing efforts.” LG Electronics, Inc. is a US $45 billion consumer electronics and mobile communications business. With annual sales of about US $9 billion, LGE-NAHQ works in the four core business areas of mobile phones, consumer electronics, home appliances and information technology.

Launched in 1999, BrandBuzz is a unit of WPP’s Y&R Brands and is a cross-discipline agency with expertise in advertising, CRM, interactive, channel planning and viral marketing. BrandBuzz clients include MSN, Pella Windows, LG Electronics, the National Basketball Association and Burt’s Bees. New York, N.Y.-based Xtential Corporation is a leading interactive agency focused on enabling business to consumer and business to business Web-based marketing and communications since 1996.