Nissan to be driven by expanded CRM

Meanwhile, on The Continent, DMBulletin.com is reporting a new CRM strategy is in the works for automobile manufacturer Nissan. Called by some an out-and-out “CRM offensive,” the Nissan strategy will entail a series of pan-European customer relationship management initiatives.

Figure those wanting a part in this gig to be circling right about now. The Japan-based company has reportedly been in contact with several direct marketing agencies about the briefs.

A Nissan spokesperson stated that the search was being handled in-house. Nissan annually spends over £15 million (approximately US $28.3 million) on advertising in the United Kingdom alone, primarily under the auspices of ad agency TBWA / London and media planning firm Manning Gottlieb OMD.