No one in here ‘cept for us chickens

Coimbatore-based Suguna Poultry Farm has announced completing the implementation of Oracle e-business suite. Suguna representatives were therefore able to lay claim to the distinction of becoming the first Indian poultry farming company to “use a world-class enterprise applications suite from a global software vendor for ERP and management of other key business processes.”

Talking turkey on the occasion, Suguna managing director B Soundararajan said, “We have always stressed on leveraging information technology to the core to reap its benefits.”

The Oracle Applications implementation was completed in eight months and extends across Suguna’s corporate office, nine regional offices, 100 branch offices, six grandparent poultry farms, 120 breeder farms, 30 hatcheries, 10,000 broiler farms, around 25 feed mills, and five transportation offices. Suguna’s supply chain represents more than 10,000 farmers from 270 business locations across India. And that ain’t chicken feed.

The Oracle Applications modules implemented at Suguna include enterprise resource planning, advanced pricing, enterprise asset management, self-service work request, incentive compensation, advanced supply chain planning and brand optimisation. Old McDonald would be proud, e-i-e-i-o.