Omnicom takes on an Expert

Omnicom Group Inc.’s Diversified Agency Services division finished its week with the neat purchase of Expert Communications Inc. Expert is a San Francisco-based direct marketing agency specializing in the financial services, healthcare, telecommunications and utilities industries.

Expert Communications will operate as part of Omnicom’s Star Marketing Group, which already includes such amassed customer relationship marketing-focused agencies as Javelin Direct, Innovyx, Optima and Critical Mass.

In explaining the acquisition, Star Marketing Group president/CEO Ed McNally stated that Expert Communications’ “deep expertise in CRM specifically and their ability to convey complex and highly regulated communications in financial services and technology as well as healthcare” appealed to Omnicom.

Expert Communications will keep its name and retain its staff of sixty employees. Terms of the deal were not disclosed.

Founded in 1995, Expert Communications offers creative, database marketing, production, modeling, analysis, data warehousing and account services.