On the aesthetics of CRM

Everyone, it seems, is picking up on CRM. On Saturday (really), Gulfshore Technologies, Inc. representatives announced that Bonita Springs, Fla.-based medical spa facility Facial Esthetique has chosen the Gulfshore collaborative internet Office suite to manage processes in their e-commerce website, CRM management and back office.

The Facial Esthetique medical program is run by owner Grace Reed and husband / medical director Dr. Eric Howard Reed. The couple recently decided the time had come for an office suite capable of teaming online products with in-house services, despite a lack of IT department.

The Gulfshore suite will be implemented in hopes of assisting Facial Esthetique in managing and tracking product sales and services online or in-house; managing and reporting accounts receivable and accounts payable; producing treatment plans upon checkout; scheduling; back office organization; and collaborating.