Open Orange

Orange Business Services and Trading Solutions (née Etrali), a provider of unified communications solutions for the trading community, has announced the opening of their system for CTI, in the hopes of delivering a range of benefits including more efficient communication and enhanced CRM and STP.

Opening Orange Business Services Trading Solutions systems to integration with customers’ in-house and third-party applications is part of the firm’s greater core strategy, explained Orange head of global products Marie Anguera in the announcement. This openness facilitates Orange’s computer telephony integration, straight-through processing and integration with customer relationship management solutions.

“Customers are becoming more sophisticated and demanding, necessitating a joined-up, enterprise-wide approach to technology,” said Anguera. Much of the recent business development at Orange Business Services Trading Solutions is credit to the firm’s focused on delivering an open system integration environment, giving customers the choice of using proprietary tools for system supervision and accounting, or integrating them with in-house or third-party tools.

To assist, Orange also announced the release of a software development kit that seeks to allow exportation of raw data from the voice trading system in a format that third-party software can process.

New developments to Orange include automated interaction between Orange Business Systems Trading Solutions systems, Microsoft Outlook and Lotus Notes; integration with front-office and front-to-back office applications; the ability to import information from portfolio management, risk management and CRM systems; and newfound ability to provide a full overview of customer activity.